Fisher-Price is named after two of the company's three founders, Herman Fisher & Irving Price.

In 1930, the founders went to the International Toy Fair in New York City, bringing 16 toys with them. The first line of Fisher Price toys was unveiled at that Toy Fair. Especially meant for toddlers, the metal pull-push toys based on characters from the books of Margaret Evans Price, the wife of Irving Price. The popular characters included Dr. Doodle, a duck dressed up in a top hat and tuxedo, and Granny Doodle. At the time, Fisher-Price was essentially limited to the making of wooden toy dogs. That tradition continued on for nearly four decades. During the 1960s, Fisher-Price began to produce their famous "Little People" line, with items such as schoolbuses, farms, etc. hitting the markets. The Little People toys gained much popularity and quickly replaced the wooden dogs on Fisher-Price's production line. In 1969, Quaker Oats Company bought Fisher-Price. During the period that the Quaker Oats company owned Fisher Price, they produced a very small amount of business-oriented products, such as door alarms, as well. During the 1970s, Little People expanded to include Sesame Street characters on its line, and also the Sesame Street buildings.

Fisher PriceIn 1991, Fisher-Price was spun off from Quaker, and in 1993, it merged with Mattel . Then, after Mattel acquired the Tyco Toys brand in 1997, Mattel decided it would market all of its infant and preschool products under the Fisher-Price name.

Historic brands

Adventure People
Barney related products
Blue's Clues related toys
Chatter Telephone
Construx building toys
Corn Popper
Doodle Pro (Magna Doodle)
Fimbles
Jolly Jumping Jack crib toy
Movie Viewer
My Friend Dolls (Mikey, Becky, etc)
Play Family
PowerTouch Learning System
PXL-2000 camcorder
Roly Poly
Talk-to-Me books
The Koala Brothers
The Muppets
Toddlerz
Woodsey
Veggietales
Fisher Price radio

Fisher Price value

What's it worth? Take a look at this Fisher Price price guide: sold listings for a value indication.

Fisher Price forum (2 comments)

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Nancy B. - October 25, 2012

I WAS ABLE TO PLAY 10 LITTLE INDIANS TO MY LATEST GRAND-CHILD. THE FISCHER-PRICE TOY RADIO IS 53 YEARS OLD THE LITTLE INDIANS ARE STILL VISABLE BUT WORN YET PROUDLY THE SONG STILL PLAYS! THANKS MATTEL FISCHER-PRICE FOR THIS CHEERISHED MEMORY AND GIFT! NANCYB. G
►reply: Thanks for your story!

Linda Loftus - October 11, 2010

RE: Fisher Price Vintage #139 mugs.
I am looking for someone who knows about these. I have some in black and some in yellow with FP logo and #139 on them. No one seems to know - #139 pulls up the tug boat set?