Tomy

Tomy, founded in 1924, Japan, as Tomiyama and changing the name to Tomy in 1963 merged with long-time rival, Takara (founded in 1955), on 1st March 2006 to become Takara Tomy Co., Ltd. This company has its headquarters in Katsushika, Tokyo.

The decision to use the Tomy name in English and the Takara-Tomy name in Japanese was made for pragmatic reasons. Tomy has built considerable brand recognition internationally, particularly in the area of infant and preschool products, where brand trust is very important. On the other hand, most of Takara's international hit products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman, et al.) have been sold and branded by other companies, most notably, Hasbro. Therefore, going through the costly process of registering and or changing the company name in all the countries where Tomy does business would have been expensive and unproductive. Thus, with the merged company's international subsidiaries continuing to use the Tomy name, it seemed appropriate to keep a domestic English name which matched that of the international subsidiaries.

In Japan, Takara-Tomy continues to use the former Tomy and Takara names as distinct brand names on toy lines which originated in each company, but most new toy lines or stand-alone products carry the new Takara-Tomy brand. Staple toy lines from each company are continuing, in many cases gaining synergy from the co-marketing of each other's properties. This merger gave the combined company near parity in domestic (Japan) toy market share to domestic rival Bandai.

As much as, and perhaps more than any other toy company, Tomy played a role in defining entire toy eras. Such was the case with its release in 1959 of its 'sky ping pong' set. Riding on the wave of popularity for ping pong in Japan -which during the period dominated world table tennis championships- the set, which consisted of basket-like, spring-loaded cups for catching and launching the ping pong ball, became one of the world's most ubiquitous toys. That toy was also the first Tomy toy to be made almost entirely of plastic.

Throughout the 1960s, Tomy continued to marry its gift for whimsy with a dedication to exploring new technical possibilities. The company became one of the first to investigate uses of new electronic capabilities offered by the development of transistors. Tomy released a new electromotive train set in 1961, and, in 1964, a talking doll powered by electronics. By then, too, the company had begun developing its first robots, a class of toy that remained a central part of Tomy's business into the next century. Tomy's first 'mecha-tronics' -based robot appeared in 1962. This led to the development of another huge international success for the company, a space expedition set launched in 1969, which sold more than two million units worldwide.

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TOMY Play to Learn Hide n Squeak Eggs
TOMY Play to Learn Hide n Squeak Eggs£3.98
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TOMY Aquafun Octopals
TOMY Aquafun Octopals£7.59
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TOMY Megasketcher
TOMY Megasketcher£7.34
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TOMY Pop Up Pirate
TOMY Pop Up Pirate£7.13
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RARE VINTAGE 1980s TOMY DINGBOT ZIG ZAG ROBOT
rare vintage 1980s tomy6 bid(s)ends in 15 min.£12.50
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Vintage TOMY Tuneyville Choo Choo Train
vintage tomy tuneyville choo£29.99
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RARE VINTAGE 1980s TOMY SPOTBOT ROBOT BATTERY
rare vintage 1980s tomy7 bid(s)ends in 21 min.£12.50
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Kongman Vintage Game By Tomy boxed vintage
kongman vintage game by tomy1 bid(s)ends in 16h£0.99
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Tomy Super Cup Supercup Football Spares
tomy super cup supercup£3.99
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RETRO TOMY BATTERY OPERATED ALIEN ATTACK
retro tomy battery operated5 bid(s)ends in 17h£5.50
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7 Tron Sky Attack handheld gaming system by
7 tron sky attack handheld1 bid(s)ends in 23h£3.99
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VINTAGE GAME YEEAGHH TOMY PIN BALL 1980s
vintage game yeeaghh tomy pin1 bid(s)ends in 23h£16.50
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Vintage Toy TOMY YEEAGHH Boxed 1990
vintage toy tomy yeeaghh boxed£15.99
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POCKETEERS BOMBARD TOMY PALITOY 1976
pocketeers bombard tomy2 bid(s)£4.20
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Vintage TOMY WHOOSHERS Leaping Leap Frog
vintage tomy whooshers leaping2 bid(s)£7.60
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Vintage Tomy Mr DJ Radio Robot
vintage tomy mr dj radio robotends in 21h£5.00
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Vintage Retro Classic Hales Astro Blaster
vintage retro classic hales£17.99
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Vintage 1980 s Tomy Mix n Match Ark Push
vintage 1980 s tomy mix n1 bid(s)£4.99
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Vintage Tabletop 1982 Caveman VFD Video Game
vintage tabletop 1982 caveman£19.99
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Tomy Pocketeers Pocket Magnetic Driving Game
tomy pocketeers pocket1 bid(s)£10.99
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RARE VINTAGE TOMY ELECTRONIC SPACE THUNDER
rare vintage tomy electronicends in 19h£20.00
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Large TOMY Omnibot Robot Boxed and complete
large tomy omnibot robot boxed£85.00
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Tomy Skyfighters
tomy skyfighters£15.00
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TOMY COPTER COMBAT
tomy copter combat1 bid(s)£7.00
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Tomy Zoids 5 Zoids in varous states of
tomy zoids 5 zoids in varous£15.00
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VINTAGE TOMY ZOIDS MIGHTY ZOIDZILLA THIS
vintage tomy zoids mightyends in 17h£20.00
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VINTAGE TOMY WHOOSHERS LEAP FROG WATER GAME
vintage tomy whooshers leap£20.00
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Vintage tomy moto cross pocket game full
vintage tomy moto cross pocket1 bid(s)£0.99
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Vintage retro 1978 Tomy Demon Driver Auto
vintage retro 1978 tomy demonends in 21h£29.99
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Vintage battery operated Tomy Adventure tank
vintage battery operated tomy£25.00
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Tomy Mr Money Robot Robotic Bankie Bank
tomy mr money robot robotic£4.99
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Vintage Zoids Mammoth the Destroyer by Tomy
vintage zoids mammoth the3 bid(s)£31.00
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Vintage TOMY Electric Super Cup Football
vintage tomy electric super1 bid(s)£16.99
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Tomy Tronic 3D Shark Attack Handheld game
tomy tronic 3d shark attack£28.00
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Vintage Tomy Atomic Pinball boxed
vintage tomy atomic pinball£0.99
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Vintage Tomy Big Loader Construction Set
vintage tomy big loader£30.00
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