Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other tin collectors also search for:
Alps Horikawa Taiyo Metal House Robot Nomura Bandai Rosko

Asahi value and price guide

What's your Asahi worth in 2021? Here are some recently sold items.

Item Title Date Price
exc 5 asahi pentax 6x7 67 eye level finder medium Exc 5 Asahi Pentax 6x7 67 Eye Level Finder Medium 09/2021 £293.18
asahi super dry lager beer half pint glass x2 10oz new Asahi Super Dry Lager Beer Half Pint Glass X2 10oz New 09/2021 £10.89
asahi beer glass tall pint glass super dry asahi vg Asahi Beer Glass Tall Pint Glass Super Dry Asahi Vg 09/2021 £1.21
asahi shinwa japanese mitre square Asahi Shinwa Japanese Mitre Square 09/2021 £16.13
asahi opt co super takumar f3 5 135mm m42 mount Asahi Opt Co Super Takumar F3 5 135mm M42 Mount 09/2021 £75.00
no pictureSee all sold items on eBay for more prices10/2021£-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info