Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other collectors also search for:
Alps Horikawa Taiyo Metal House Robot Bandai Nomura Rosko

Asahi value and price guide

What's your Asahi worth? Here are some recently sold items.

Picture Title Date Price
rare asahi atcomi 1322 r c ford sierra xr4i 1 14 Rare Asahi Atcomi 1322 R C Ford Sierra Xr4i 1 14... 03/2021 £125.00
asahi atc model pet 33 nissan cedric special die Asahi Atc Model Pet 33 Nissan Cedric Special Die... 03/2021 £51.00
asahi atc model pet 506 road signs die cast japan Asahi Atc Model Pet 506 Road Signs Die Cast Japan... 03/2021 £90.00
asahi atc model pet 32 nissan silvia die cast Asahi Atc Model Pet 32 Nissan Silvia Die Cast... 03/2021 £104.00
asahi atc model pet 38 toyota crown deluxe old Asahi Atc Model Pet 38 Toyota Crown Deluxe Old... 03/2021 £117.00
no pictureSee all sold items on eBay for more prices05/2021£-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info