Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other collectors also search for:
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Asahi value and price guide

What's your Asahi worth? Here are some recently sold items.

Picture Title Date Price
rare asahi atcomi 1322 r c ford sierra xr4i 1 14 Rare Asahi Atcomi 1322 R C Ford Sierra Xr4i 1 14... 03/2021 £125.00
asahi atc model pet 33 nissan cedric special die Asahi Atc Model Pet 33 Nissan Cedric Special Die... 03/2021 £51.00
asahi atc model pet 506 road signs die cast japan Asahi Atc Model Pet 506 Road Signs Die Cast Japan... 03/2021 £90.00
asahi atc model pet 32 nissan silvia die cast Asahi Atc Model Pet 32 Nissan Silvia Die Cast... 03/2021 £104.00
asahi atc model pet 38 toyota crown deluxe old Asahi Atc Model Pet 38 Toyota Crown Deluxe Old... 03/2021 £117.00
no pictureSee all sold items on eBay for more prices05/2021£-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info