Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

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Asahi value and price guide

What's your Asahi worth? Here are some recently sold items.

Picture Title Date Price
asahi pentax spotmatic sp f 35mm slr film camera Asahi Pentax Spotmatic Sp F 35mm Slr Film Camera... 07/2021 £145.19
pentax k1000 asahi camera body lens Pentax K1000 Asahi Camera Body Lens... 07/2021 £82.28
asahi pentax sf 1 35mm film slr camera body Asahi Pentax Sf 1 35mm Film Slr Camera Body... 07/2021 £13.43
asahi pentaxtakumar super multi coated 28mm f3 5 Asahi Pentaxtakumar Super Multi Coated 28mm F3 5... 07/2021 £60.50
asahi pentax k1000 slr film camera smc pentax m Asahi Pentax K1000 Slr Film Camera Smc Pentax M... 07/2021 £130.00
no pictureSee all sold items on eBay for more prices07/2021£-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info