Care Bears

The Care Bears are a group of multi-colored bears and characters created by American Greetings in 1981 for use on greeting cards. The Care Bears were initially created by Those Characters From Cleveland (TCFC), the licensing division of American Greetings Corp. Jack Chojnacki, the co-president of TCFC, introduced the first Care Bear to six businessmen: three from American Greeting Cards, and three from the toy company Kenner in February 1981. On the employees' reaction to the toy, Chojnacki recalled in early 1985: "It had a high 'aaaaaah' factor."

The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in their own TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They also had their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), The Care Bears Adventure in Wonderland (1987).

Each Care Bear comes in a different color and has a specialized insignia on its belly that represents its duty and personality. This insignia was known as their "tummy symbol." However, the movie Care Bears: Oopsy Does It! renamed them "belly badges". Adding to the Care Bear family are the "Care Bear Cousins", which feature a lion, rabbit, penguin, raccoon, monkey, elephant, pig, and other such animals created in the same style as the teddy bears.

Updated: 27 July 2020

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Care Bears value and price guide

What's your Care Bears worth in 2021? Here are some recently sold items.

Item Title Date Price
13 harmony care bear prototype 3 hearts bears 1986 13 Harmony Care Bear Prototype 3 Hearts Bears 1986 08/2021 £3 666.36
care bears 13 plush 2006 floppy fluffy edition of 10 Care Bears 13 Plush 2006 Floppy Fluffy Edition Of 10 07/2021 £1 466.54
care bears 13 plush 2006 floppy fluffy edition of 10 Care Bears 13 Plush 2006 Floppy Fluffy Edition Of 10 07/2021 £1 466.54
rare care bears plush 13 kenner collectible 1980 s htf Rare Care Bears Plush 13 Kenner Collectible 1980 S Htf 10/2021 £899.99
13 noble heart horse care bear cousin 1980 s mint bears 13 Noble Heart Horse Care Bear Cousin 1980 S Mint Bears 08/2021 £879.93
no pictureSee all sold items on eBay for more prices10/2021£-.--

Care Bears forum

"Ask questions or share your stories." - John, Fabtintoys

Doll forum temporarily closed... Sorry for the inconvenience (9 September 2021). Scroll down the comments to see if you can find answers you're looking for.

Comments (14)
Ruth - August 6, 2021
I am finaly at the point where i'm looking to part with my care bear collection of almost 40 years, does anyone know how much a fully intact care a lot play house and cloud mobile would roughly go ( no boxes & the cloud mobile has slightly yellowed with age)
Have a look here for some play house prices: Care Bears play house.
Jennifer - January 26, 2021
I'm looking for the UK vintage cousins. I'd really like the cousin Loyal Heart Dog! If anyone has one in good condition for sale, email me.
You can have a look here: Care Bears Cousins and I'll forward any message I get, Jennifer!
Klaus - January 25, 2021
Hi, I want to ask you to let me know how to clean or wash "Scruffy" and "Bears in Love".
Is it possible to put them in a washer with 30 ° C???
I would be delighted to receive your help.
No idea, sorry! There are some Facebook groups dedicated to Care Bears though, you could ask there as well!
Anna - January 9, 2021
I am looking for the Care bear Work if heart fluffy and floppy edition.
Maybe here: Care Bears Fluffy.
Victoria - October 1, 2020
I have this lot of 1980s carebears. I'd like to know what they are worth.
I really can't say, sorry. You can have a look here to see some prices: Care Bears lot. They have to be in tip-top shape though to fetch something.
Margaret - September 14, 2020
Ok I have a care bear from the early 80’s that has a radio in it belly. I’ve tried to look it up but can’t find one anywhere. Was wondering how much it might be worth. Thanks
I might have found a few, have a look here: Care Bears Radio.
Elexis - May 12, 2020
looking for any vintage bears for sale, really need the uk ones
Hi, you can also search for: Care Bears UK.
Elexis - May 12, 2020
Is Doug's prize bear still available I cannot comment on others posts
I will send him your email address!
Bridget - April 12, 2020
I have 22 Care Bears from 1980- all in great shape and just want some insight as to how much they are worth?!
Probably best to browse eBay and see if you can find some of yours for prices.
Linda - March 18, 2020
I just inherited this huge care bear collection and am hoping to touch base with a few collectors or dealers who may want to buy all?
There might be some dedicated Facebook pages or maybe try Craigslist or eBay.
Eric - February 3, 2020
My wife has a Friend Bear never opened - still sitting in the original box with the white plastic tie around neck holding it in the box, still has the blue booklet attached to the left paw. Absolute perfect condition - what's it worth? Thanks!
Hi, have a look here, maybe you can find yours and some prices: Care Bears Friend NIB.
Ellen - September 7, 2019
I have a talking Care Bear that was made without installing the metal parts for the batteries connection nor was the on and off switch installed only the wiring. They were not removed but simply not installed. Does that make it rare or does this happen alot? Thank you for your time.
I can't find anything on these production errors, so it could be quite rare. Unfortunately that doesn't mean it's more valuable though... Of course you could always sell it on eBay like this and promote it as rare to see what you can get ;-)
Doug - July 17, 2019
I have a care a lot kids prize bear from womans day magazine contest 1985. 1 of 100 made if interested.
Kim - January 4, 2019
I have a 2003 talking cheer bear. Its used and by looks its in perfect condition apart for the tag being cut of. The voice boxing needs fixing or replacing and the tuft of hair looks like a bit is missing. How much would this doll be worth right now?