The Care Bears are a group of multi-colored bears and characters created by American Greetings in 1981 for use on greeting cards. The Care Bears were initially created by Those Characters From Cleveland (TCFC), the licensing division of American Greetings Corp. Jack Chojnacki, the co-president of TCFC, introduced the first Care Bear to six businessmen: three from American Greeting Cards, and three from the toy company Kenner in February 1981. On the employees' reaction to the toy, Chojnacki recalled in early 1985: "It had a high 'aaaaaah' factor."
The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in their own TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They also had their own television series from 1985 to 1988, in addition to three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), The Care Bears Adventure in Wonderland (1987).
Each Care Bear comes in a different color and has a specialized insignia on its belly that represents its duty and personality. This insignia was known as their "tummy symbol." However, the movie Care Bears: Oopsy Does It! renamed them "belly badges". Adding to the Care Bear family are the "Care Bear Cousins", which feature a lion, rabbit, penguin, raccoon, monkey, elephant, pig, and other such animals created in the same style as the teddy bears.