Founded in 1951, Colorforms is one of the oldest and best-known brands in the toy industry. It was the very first plastic-based creative toy, and one of the first toys ever advertised on television.
The original Colorforms sets were assembled by Harry and Patricia Kislevitz, themselves, in their New York city apartment. Boxed sets began appearing in the 1950s and featured basic geometric shapes and bright primary colors.
"It's More Fun To Play The Colorforms Way!"
The defining feature of most Colorforms play sets is their signature plastic 'Stick-Ons'that can be placed and repositioned on top of graphic backgrounds to create endless scenes at a child's whim. Over time, the Colorforms line has included imaginative play sets, games and puzzles, interactive books and creative activities for young children.
Adhesion and repositionability are the elegantly simple concepts behind Colorforms' success. Harry and Patricia discovered this when a friend who manufactured pocketbooks gave these two art students a roll of flexible paper-thin vinyl. The Kislevitzes discovered that the vinyl stuck to the semi-gloss paint in their bathroom, and began cutting shapes out of the material and placing them on the wall. Having fun with the process, the Kislevitzes left extra material and a pair of scissors out for guests to add to their creation. Based on the concept's success, the Kislevitzes decided to market their idea as a consumer product. Originally targeting other artists and adults, the product quickly became popular with children and the Colorforms brand took hold.
Since its inception, more than 1 billion Colorforms play sets have been sold. Colorforms has more than 75 toy products in current distribution.