Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.
A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.
What's your 'Hartoy' worth? Here are some recently sold items (UK).
|Die Cast Coca Cola Vehicle Collection||10/2019||£14.99|
|260 Peterbilt Acme Super Markets||08/2019||£4.95|
|Porsche 911 Turbo Coca Cola Ellent Boxed||10/2019||£0.99|
|Lledo Coca Cola Coke 3 Diecast Model||11/2019||£5.99|
|Coca Cola Bigfoot Diecast Model 1 72 App||09/2019||£5.95|
See all sold items for more prices.