Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.
A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.
What's it worth? Take a look at this Hartoy price guide: sold listings for a value indication.