Incredible Edibles was a toy sold by Mattel from 1967 to 1968. It was a series of circular metal molds into which Gobble-Degoop, a gelatin based gel, was squeezed into. The form was then placed in a small oven and baked into a rubbery soft candy in the shape of worms, insects, and flowers among others, coming in six flavors: licorice, mint, butterscotch, cherry, root beer and cinnamon. Tutti Fruitti, banana and raspberry were offered in refills and accessory kits.

In 1968 Kooky Kakes was introduced to bake small cakes and decorate them with arms, legs, and faces using Gobble-Degoop and cake mixes. Other accessories could be purchased on blister cards as well as a few additional mold sets.

A Super Incredible Edibles was offered which combines both separate sets into one large set. The "Incredible Edibles" formula was created by chemist Don Lusk.


Updated: 13 April 2021

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Incredible Edibles Toy value and price guide

What's your Incredible Edibles Toy worth? Here are some recently sold items.

Picture Title Date Price
1966 mattel sooper gooper incredible edibles 4 1966 Mattel Sooper Gooper Incredible Edibles 4... 06/2021 £7.19
incredibles 2 personalised edible birthday cake Incredibles 2 Personalised Edible Birthday Cake... 06/2021 £2.70
30x incredible hulk cupcake toppers edible wafer 30x Incredible Hulk Cupcake Toppers Edible Wafer... 06/2021 £1.85
incredible hulk birthday personalised 7 5 inch Incredible Hulk Birthday Personalised 7 5 Inch... 06/2021 £4.99
mattel incredible edibles set gobble degoop 1966 Mattel Incredible Edibles Set Gobble Degoop 1966... 06/2021 £17.97
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