Started in 1925 when Luis Ferrando, a former Paya employee together with Antonio González, José San Juan and Manuel Picó founded a toy company first named 'González y Cía.', two years later when A. González joined them: 'San Juán y Cía.' and later 'Picó y Cía'.

In 1936, together with Jose Bernabeu, Peydró Francisco and Enrique Guillen, they created a new company: 'Juguetes y Estuches Sociedad Anónima (Jyesa)'.

Jyesa logo

In 1936 the new factory produces cases for syringes, flashlights and toys but it was not until after the period of the Spanish Civil War that the company started producing more toys.

Jyesa made high quality toys, and were competitive with other toy factories that existed in the town of Ibi like Paya and Rico.

Ceased production in 1980.

Jyesa value and price guide

What's your 'Jyesa' worth? Here are some recently sold items (UK):

Item Title Date sold Price
1930 Tin Wind Up Toy Car Jye Spindle Mar 2019 £ 102,82
1963 California Black Yellow License Feb 2019 £ 98,48
850w 110v 220v Electric Shears Shearing Apr 2019 £ 91,09
Jye Tinplate Plastic Clockwork Ostrich's Apr 2019 £ 100,00
Alfa Romeo 33 Plastic Radio Controlled Mar 2019 £ 63,00
See all sold items for more prices

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