Mego toys & action figures

Mego Co. was founded in 1954 and started in 1971 purchasing license rights to a variety of successful motion pictures, television programs, and comic books, to produce toy lines for Planet of the Apes, Star Trek, and the Wizard of Oz.

World's Greatest Superheroes

Mego used various licensed superhero characters to create their World's Greatest Superheroes line, which became their most successful toy line. They also produced an original character, Action Jackson, an unsuccessful competitor of Hasbro's G.I. Joe.

Mego's success

The secret of Mego's success was that their action figures were constructed with interchangeable heads. Generic bodies could be mass produced and different figures created by interposing different heads and costumes on them. They also constructed their figures primarily in an 8 inch scale - setting an industry standard in the 1970s.

Mego kresge cards

The company also created the Mego Kresge cards, also known as the "Mego Bubble Card." This style of card placed the clear plastic bubble containing the action figure in the middle of the card.

The firm first attempted a fashion doll line in the early 1970s to compete Barbie with Maddie Mod, and boyfriend Richie. Unfortunately, this line wasn't a success. They also created a pose-able eight inch scale of a Barbie-like doll, 1973's Dinah-Mite.

Celebrity dolls

In 1975, Mego launched a highly successful celebrity doll line, and the first were Sonny & Cher, with Bob Mackie designing an extensive wardrobe for Cher. Then in 1976 Mego added the Lynda Carter Wonder Woman doll line. Jaclyn Smith, Farrah Fawcett, Suzanne Somers, Diana Ross, and The Captain and Tennille dolls followed in 1977.

Mego added Superman figures from the 1978 movie, as well as all members of rock band Kiss. Gene Simmons had a specially molded head created to allow him to stick out his tongue.

Mego is also known for their Micronauts toys and figures.

Mego filed for bankruptcy in 1982.


Updated: 29 July 2019

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Mego value and price guide

What's your Mego worth in 2021? Here are some recently sold items.

Item Title Date Price
maddie mod ice fringe binge rare variation barbie clone Maddie Mod Ice Fringe Binge Rare Variation Barbie Clone 09/2021 £21.83
1970s mego bsrbie clone doll hong kong red yellow 1970s Mego Bsrbie Clone Doll Hong Kong Red Yellow 09/2021 £22.76
1980 mego fabulous fred ultimate electronic game in box 1980 Mego Fabulous Fred Ultimate Electronic Game In Box 09/2021 £35.37
cher poseable doll pink halter dress pink shoes mego Cher Poseable Doll Pink Halter Dress Pink Shoes Mego 09/2021 £64.26
red starfleet uniform dress skirt lt uhura star trek Red Starfleet Uniform Dress Skirt Lt Uhura Star Trek 09/2021 £5.77
no pictureSee all sold items on eBay for more prices10/2021£-.--

Mego forum

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1 comment
Chris - June 30, 2016
Hi again, this is not an Alps question but I couldn't find the appropriate place to ask! I have a tin battery operated train set "New York Central Train Set". It says by Mego on the box and Plaything on the train itself. I can't find anything about Mego or Plaything though. Can anyone help???
Just saw one sold on eBay, boxed, for 40 USD.