Vintage My Little Pony

Plastic-pony purists might be unsettled to learn that My Little Pony (MLP) wasn't the first vinyl pony in the toy chest. In 1981, My Pretty Pony came charging out of the stables with preening accessories; the tiny horse made small movements when a trigger was pulled. Then, in 1982, Hasbro really hit its equestrian stride, as My Little Pony was released into the loving hands of little girls everywhere. The new equines had names like Minty and Snuzzle and came in a multitude of colors — each with an individualized emblem on its backside. Yes, they were branded, but little girls just called them cute.

My Little Pony is a toy line and media franchise mainly targeting girls, developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the two most recent incarnations as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market.

Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s. The original toy line ran from 1982 to 1992 in the United States and to 1995 globally, and two animated specials, an animated feature-length film and two animated television series produced during the period up until 1992. The first incarnation's popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition.

One hundred fifty million toy ponies were sold in the 1980s.

Updated: 27 September 2020

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My Little Pony value and price guide

What's your My Little Pony worth? Here are some recently sold items.

Picture Title Date Price
my little pony g3 hasbro petite petunia figure mlp My Little Pony G3 Hasbro Petite Petunia Figure Mlp... 06/2021 £19.99
g1 my little pony mummy berrytown friends family G1 My Little Pony Mummy Berrytown Friends Family... 06/2021 £52.00
my little pony 1988 annual book My Little Pony 1988 Annual Book... 06/2021 £1.50
g1 1980s my little pony G1 1980s My Little Pony... 06/2021 £12.00
g1 my little pony brush grow pony curly locks G1 My Little Pony Brush Grow Pony Curly Locks... 06/2021 £14.99
no pictureSee all sold items on eBay for more prices08/2021£-.--

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