Zhu Zhu Pets -also called Go Go Hamsters in the UK-, is a trademark for a line of robotic hamsters that have been called the next 'must have' toy of the 2009 Christmas season.

The electronic toy hamster toys were created by Russ Hornsby for his company, Cepia LLC. Hornsby also created the popular Powerpuff Girls action figure line. Zhu Zhu is pronounced as zoo zoo and comes from the Chinese word meaning 'little pig'. The company employs only 16 people in the U.S. and 30 in China. Zhu Zhu Pets come as five different characters, named Patches, Chunk, PipSqueak, Mr. Squiggles, and Num Nums. Various accessories can be purchased for creating customized hamster habitats.

Zhu Zhu Pets can be put in either of three modes: 'nurturing mode', in which they coo and purr, or 'adventure mode', in which they explore their habitat and respond to various stimuli. They also have a sleep mode.

Zhu Zhu Pets typically sell for around $10.00 (USD).

'....The best alternatives to real live hamsters, Zhu Zhu Pets® hamsters don't poop, die, or stink, but they are still a riot of motion and sound. Darting around in their hamster tubes, busily scurrying from room to room, you never know where they'll go next! Simply pet the hamster's back, set him down, and watch him Zhu Zhu Zhu-oom! Zhu Zhu Pets® like to be picked up and snuggled too! Pet them gently on the nose, and they'll squeak with contentment. These hamsters have over 40 different sound effects, depending on the unique environment they encounter....'

'....Zhu Zhu Pets are the world's first innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets. Zhu Zhu Pets include two play modes: nurturing mode where the hamsters coo and purr, and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Over a dozen add-ons can be purchased to build an ever-evolving hamsterworld for your hamsters to play in and explore. Zhu Zhu Pets are the newest craze among kids and expected to be the most popular toy of the year!...'

official website: www.zhuzhupets.com

Zhu Zhu Hamster forum

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