Berrie created in 1964 his first line of manufactured novelty collectible items. He came up with a line of stuffed plush animals and dubbed them the "Fuzzy Wuzzies." In the following year, he supplemented the Fuzzy Wuzzie franchise with the "Bupkis Family," a group of soft, rubbery dolls.

On the basis of the popularity of Russ figurines and collectibles, sales for Russ Berrie & Co. continued to grow throughout the company's first two years. In 1966, Berrie formally incorporated his enterprise. Also that year, the company moved locations. In 1968, as the company shifted quarters again, moving to Elmwood Park, New Jersey, Berrie introduced Sillisculpts, small statues with messages inscribed on them, and these too became popular items.

Key to the company's success was the maintenance of a steady flow of ever-changing merchandise. Stores that sold Russ Berrie products needed a constant stream of seasonal, holiday, and everyday items.

In the early 1980s, the Berrie & Co. continued to expand. In a reorganization of company activities, the firm split its operations into two units: Plush & Stuff: stuffed animals and fabric dolls, and Gift/Expression, which was responsible for figurines, collectibles like picture frames, greeting cards, magnets, mugs, etc.

Russ Berrie bears

Russ BerrieBerrie, who was 69, founded Oakland-based Russ Berrie and Company, Inc. in 1963, and over the last 39 years built the $300 million company into one of the world's premier lifestyle gift companies, selling bears and other stuffed animals, trolls, oily jigglers, figurines, collectibles and more. In addition to his business accomplishments, Berrie devoted endless energy and resources to numerous charitable causes. His slogan was:

Make someone happy.

The company doesn't exist anymore. Read here more about Russ Berrie and his foundation.

Updated: 17 april 2019

Russ Berrie value and price guide

What's your 'Russ Berrie Golf Mug' worth? Here are some recently sold items (UK).

Picture Title Date Sold for
8270 I D Rather Be Golfing Coffee Mug 09/2019 £12.51

See all sold items for more prices.

Russ Berrie forum

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Comments (48)

Vickie - September 25, 2019
I have "Joy" the monkey from the I believe in you series,also from the Heartcraft collection;Farm Friends the green frog. Are these a hard to find item now? I bought them in the 80's and have had them boxed up ever since. What is there value? Thank you
Have a look here to find more 'I Believe in You' figures and prices.

Niki - September 16, 2019
I found a Russ Berrie Mop Hear Lion on etsy. My dad had the same toy design, but it was a blue dog. Do you have any tips on where I could find one (or a picture of one), or possibly have it made by someone?
Difficult to find! Look regularly on this page, maybe one day one will pop up: Russ Berrie Lion.

Anneke - September 6, 2019
Is Russ Berrie item no 4007 worth anything?
Sorry, I can't find any info on this number...

Patti - September 5, 2019
I’m trying to figure out how old coco the monkey is
Not entirely sure, but I think Coco the monkey is probably made for the first time in the mid-1970s, but also later.

Lela - August 25, 2019
Hi there I am hoping someone can help me. I found a "Montana" bear at a thrift store. I compared it to pics of other Montana bear and it is exactly the same except in one detail. I noticed that all of the bear have a small thick pole with a fish attached. My bear has a much different pole. It is longer and skinnier. It is made of metal painted a reddish brown. The handle part of the pole is made of wood and it almost looks hand carved. The reel is made of wood and has been hand painted. There is no fish attached.
Your bear has probably lost its original pole and got it replaced by a handmade one Lela. Take a look here: Russ Berrie Montana for more Montana bears so you can compare them with yours.

Mike - August 19, 2019
My mom's aunt who passed when I was little gave me a teddy bear that had a yellow t-shirt that read "god loves you" on it. I slept with it up until it vanished when I was a teenager (I think my mom nabbed it for sentimental purposes) I'd like to know, if possible, how long it was made (I was born in '82) and if I can find the exact one for my collection of plushes. thank y'all so much.
Hi there! Is this the one you're looking for? Take a look here: Russ Berrie God Loves You.

Kunuz - August 17, 2019
hello, i beg of you to help. I got the big size cat (light brown tripes and green eyes). I want that same but a smaller size. If you know where I find fine one then please !!
Here you'll find lots of cats, maybe you find the one you're looking for: Russ Berrie cats.

Josh - August 9, 2019
I'm looking for a specific russ berrie bunny rattle I got in 1998 when I was born. It's blue, i know there is a bear that is like it, but i'm looking for the bunny. I don't know how else to describe it but I have pictures.
Well, Russ Berrie made many rattles :) You could search for Russ Berrie Bunny Rattles, maybe you'll find one like yours.

Monica - July 19, 2019
I have a 4 1/2" bear.porcelain head hands and feet. Sift body,cute pink dress with knickers.Marked on tag 'Russ Berrie
Value is around 10-15 USD.

Astrid - July 18, 2019
I am looking for: more modern looking Russ (Bear?) with really long legs compared to rest, possibly bendable. Paws are kind of a clunmp. The photo I have only shows part of the tag "..berz". It is mainly light brown, has a dark brown spot around his right eye and ear, tail dark brown too. Area around mouth and nose is white. Any idea? I fell in love with the pictured animal but simply can't find it anywhere.
Not sure... Did you try Russ Berrie bears?

Eli - July 17, 2019
I am looking for PLUSH RUSS BERRIE TURTLE TUDDLES. They no longer have it in stock and my little girl lost hers and prays for him every night. If anyone knows how I can find one, PLEASE!
Sad to hear :-( They seem to be hard to find now... Check regularly this link: Russ Berrie Tuddles and maybe one will show up soon (hope so!)

Lisa - July 15, 2019
I have a few from the 70s I would love to sell

Joan - July 11, 2019
Have a golf mug want more of them. How to order? Thanks
Hi, you can have a look here to see what's for sale right now: Russ Berrie golf mugs.

Louise - July 9, 2019
I have a dog he is 1975 I got it when I was a child

Susan - June 20, 2019
I would love to find a new large Samuel Spaniel dog. My daughter kept hers through college and he traveled everywhere with her. He was lost on her honeymoon cruise. He was her best friend.
How sad!! Try this page, maybe you'll find one for your daughter (hope so!): Russ Berrie Spaniel.

Katherine - June 10, 2019
My daughter likes Russ Berrie bears. She got her first Russ Berrie bear at a yard sale when she was 2 years old. My husband recently purchased four more Russ Berrie bears at a yard sale last week. But my daughter does not like the bear named Pudgy. Is the bear worth anything? Pudgy is beige coloured and has two soft leather strips for a tie. Item no. 4350. If someone can let me know if the bear is worth anything, it would be greatly appreciated.
Hi there, look on this page to find your Pudgy and values: Russ Berrie Pudgy.

Brandy - June 2, 2019
hello,I am trying to find information on an old vintage Russ Berrie tabby cat. I found a larger version K-50 or no 351. There is also a smaller version of that cat, and I believe that number is 7607. I am trying to find the production date, and cant find anything about this cat. Any help is appreciated.
Hmmm... no idea! You could try and search for Russ Berrie Tabby to see if you can find yours.

Jordan - May 11, 2019
Hi my fiance had a large dog with a love heart in its mouth she bought in the early 2000’s unfortunately it was destroyed in a fire since then we managed to find a small version at a car boot but even online i cant find either the small or large version the small versions product number is 99086 if that helps any help will be greatly appreciated
Difficult to find! Keep looking for a Russ Berrie dog and hopefully one will show up one day...

Claudia - May 3, 2019
We bought a green caterpillar for my son while in New Zealand in 2007 we now live in Paraguay (South America), and wondering if they still sell them anywhere.
Ah, you mean 'Mili The Caterpillar' :-) Check this page: Russ Berrie Caterpillar for listings on eBay or if you prefer, you can also buy one on Amazon.com.

Sandy - May 2, 2019
I was a salesperson for Russ. What a great company to work for. The man was a good person and a friend to me for years. He helped me become a good salesperson, almost as good as Russ himself lol
Thanks for sharing Sandy, sounds like you learned a lot from Russ :-)

Janelle - April 17, 2019
I have been looking for a Russ Berrie Purple Bunny/Rabbit. I had got one back in 1990, the IN is 892 the name is Brucie. I would like to have another one and put the one up that I have for safe keeping. I would like some help please and thank you.
Look for Russ Berrie bunnies on this website and maybe you can find yours.

Del - March 19, 2019
I'm searching for a pair of Russ Berrie blue porcelain baby booties 'Anthony'. Any help will be greatly appreciated and I will pay a fair price plus all postage. Thank you.
Also try searching this site for Russ Berry Baby Booties.

Gayle - March 8, 2019
I am looking for a replacement Mr Snowman, for Winter Gatherings Salt and Pepper Shaker set. My husband broke Mr Snowman while putting him back in the box.Hearbroken i have had this set years.item number 33656. Would appreciate it if anyone can help.
Try this link: Russ Berrie snowman.

Terri - March 7, 2019
Hello! I searched everywhere on the Internet and can't find the Russ Berrie cow I have! It says "MOOZY" on the tag and has the nr. 495. It has a large wind up key on the side and plays "Old McDonald had a farm" AND her head slowly moves to the music! It is White with Pink and has yellow feet and ribbons on her head.Do you have any info about it? I just don't understand why I can't find it anywhere? Thank you!
I can't find anything about it either! Are you sure it's a Russ Berrie? The brand is now owned by Kid Brands, Inc.

Matthew - February 27, 2019
I am looking to replace a bear-item nr.3091 named "Canterbury"and is grey in colour, purchased in the late 1990's. I can provide pictures if needed. Any information would be much appreciated. Thank you!
Hi, have you tried searching for Russ Berry Canterbury?

Tom - February 19, 2019
I am looking to replace your 1973 Pip ducks. I have some yellow, pink, and neon green ducks. Did you ever make a larger version of this duck?
Hi there, I am not an official Russ Berrie site, sorry. I don't think they made larger versions.

Susan - January 27, 2019
Angel figurens
You can find angel figurines by searching for Russ Berrie Angels. Hope this helps!

Marta - January 19, 2019
Hello, I am looking for a teddy bear, with a pink flower in the head and another in the pink jumper. The item number on the tag is 3370Y.
Search for: Russ Berrie Bear Pink and Russ Berrie Flower, maybe you'll find them.

Lyndsey - December 12, 2018
Hello, I am looking for a stuffed mouse made by Russ Berrie. The item number on the tag is 7687. My sister lost hers, back in the 90's, when she was young. My boyfriend's childhood toy happens to be the same mouse. I am using the information on the tag of his mouse to hopefully find one for her.
You can try this link: Russ Berrie mouse or persuade your boyfriend to give her his mouse ;-)

Erika - August 26, 2018
I'm looking for the 4 angels, peace,hope,love,joy. They are holding hands, to make a circle. A large cylindrical candle goes in the center of the angel circle.
Try and search for russ berrie angel. Good luck!

Jeff - June 15, 2018
i am looking for the 26inch "jumbo size" curious george. this was made by russ berrie around 2006-2008. this was before gund, and applause had the license. i think these look the most like the original curious george, help me find one!

Joed - May 2, 2018
I am looking for Russ Berrie Luv Dog. Sparks. Sparky is a black and white Cocker Spaniel,15 cm. Grand Daughter has loved it to" Pieces" so seeking a replacement.
Also try to search for Russ Berrie Spaniel.

Rina - March 1, 2018
I am looking for item 23205 Russ Berrie Luv Dog Snaps for my grandson. He lost his, thanks
There is one for sale on eBay right now, take a look here.

Patty - February 6, 2018
I have a green turtle sitting up with the word SHY across his middle, right above his hands which are sewed together. The tag states "In your face" but the item number pulls up a completely different doll. Can you please tell where to look up the value of this particular one.

A - January 17, 2018
I am looking for a Russ plush cat I bought in 1989 to give my Mom who was in Intensive care. She loved it. When she died we kept it with her mementoes. UNFORTUNATELY someone accidentally gave it away. Sis and I were heartbroken. I am pretty sure it was Russ Number 259, and then another number 7977. I found (and have) a photo of it I found on a retail web site -- sadly it had been SOLD...
Sorry to hear this... You can try looking on this page for a Russ Berrie 259.

Irka - May 28, 2017
I've had a charisma blue scented unicorn for practically my whole life- it obviously has almost completely lost its scent nowadays and if anyone knows where I could find this jasmine-like scent or ANYTHING SIMILAR, pleeeeease tell me!!!!
No idea! That will be difficult... Either try and find another unicorn or buy a newer scented russ berrie.

Marsha - May 10, 2015
I found a teddy bear in storage. I remember seeing it in my deceased mom's home in the 1970s. It is approx. 25 inches and in perfect condition. The label says: Bennington machine washable, Russ Berrie

Anonymous - March 21, 2015
I am looking for a White stuffed russ berrie cat. It has brown eyes, a small pink nose, and a plaid bow. I got it from a hospital gift shop in the late 90's. I found a grey one with a tag that says Frisky.

Lisa - December 14, 2014
I recently purchased a Russ Berrie and Company Rabbit / Bunny at an estate sale. It looks vintage, but I can't seem locate anything like it online. It's tan and white, with white fur between it's ears, black plastic eyes, red plastic nose and is holding a blue egg / ball. It was made in Korea and the tag reads (Pa Reg. No. 259, Maine No. 76, Mass. No. 200). Any information that you can provide would be greatly appreciated.
If it's an egg it could be a Russ Berrie easter rabbit. Check Google images if you can find yours.

Debbie - November 11, 2014
looking for a russ berrie bear that is tan in color is about 11" tall has a leather like nose with the name Honey on the tag perhaps made around 1983 thanks
Do you mean this bear?

Sarah - July 29, 2014
Looking for another russ Berrie dog puppet named "Spot".I have had first one for 27yrs and he's well loved.
Have you tried searching for: Russ Berrie Spot?

Pj - February 16, 2014
Can anyone tell me anything about a Russ Berrie "Harrison" Volkswagen bear,12"tall,dark blue jumper with vw motif,approx year of manufacture and if possible cost at manufacture/present? Someone said this bear was a rarity? .. Many thanks.
Nice bear, but I don't know if it's rare. One was sold on eBay UK for around 6 GBP last month.

Hans - November 30, 2013
i have 90 pc of russ berrie charisma unicorn all are factori sealed and never opend. Also 1 Kermit the broker mint with all tags. What ar they Worth to a collector?
One Charisma was sold for 21 USD last month, but used and without box. Can't compare because this was the only one. Try and sell one on eBay to see how much it can fetch. The Kermit I don't know.

Philip - June 17, 2013
could you please give me some information i have been given a yomiko patient number 259 item number 7976 could you tell me how old it is and has it any value

Julia - March 12, 2013
could someone tell me the year the Russ Baby Love victoria series #1622 was made they look like babies with christeing gowns on

Alexandra - February 28, 2013
Searching for a Russ Berrie vintage stuffed pink animal (chick or duck) named PIP made in 1973.

Bryony - February 19, 2013
I am looking for any information on two Russ Berrie toys, Tippy bear item number 7499 and Dinkie Dog item number 344
Cannot find a lot of info on them. Made in China, not worth much I'm afraid. Dinkie Dog around 10 GBP, Tippy bear maybe a few quid.

Terri - December 6, 2010
In 1980 I Purchased the entire set of Little Woman Dolls produced by the Russ Berrie Company. These dolls have never been displayed or played with and are still in their original boxes. I have looked high and low to find more but to no avail. Even Ebay only has a scattered few here and there but without certificates or boxes. I cannot find any information about the dolls or if there worth has increased in any manner. I suspect at one time the Avon Company acquired the rights to the dolls but am not positive about that. Can someone please tell me if these dolls are out of circulation and if so, how many were made. They were manufactured in Taiwan R.O.C. and have the style numbers as 1626. 1627, 1628, and 1629. Thank you.