Berrie created in 1964 his first line of manufactured novelty collectible items. He came up with a line of stuffed plush animals and dubbed them the "Fuzzy Wuzzies." In the following year, he supplemented the Fuzzy Wuzzie franchise with the "Bupkis Family," a group of soft, rubbery dolls.

On the basis of the popularity of Russ figurines and collectibles, sales for Russ Berrie & Co. continued to grow throughout the company's first two years. In 1966, Berrie formally incorporated his enterprise. Also that year, the company moved locations. In 1968, as the company shifted quarters again, moving to Elmwood Park, New Jersey, Berrie introduced Sillisculpts, small statues with messages inscribed on them, and these too became popular items.

Key to the company's success was the maintenance of a steady flow of ever-changing merchandise. Stores that sold Russ Berrie products needed a constant stream of seasonal, holiday, and everyday items.

In the early 1980s, the Berrie & Co. continued to expand. In a reorganization of company activities, the firm split its operations into two units: Plush & Stuff: stuffed animals and fabric dolls, and Gift/Expression, which was responsible for figurines, collectibles like picture frames, greeting cards, magnets, mugs, etc.

Russ Berrie bears

Russ BerrieBerrie, who was 69, founded Oakland-based Russ Berrie and Company, Inc. in 1963, and over the last 39 years built the $300 million company into one of the world's premier lifestyle gift companies, selling bears and other stuffed animals, trolls, oily jigglers, figurines, collectibles and more. In addition to his business accomplishments, Berrie devoted endless energy and resources to numerous charitable causes. His slogan was:

Make someone happy.

The company doesn't exist anymore. Read here more about Russ Berrie and his foundation.

Updated: 17 april 2019

Russ Berrie value and price guide

What's your 'Russ Berrie Unicorn' worth? Here are some recently sold items (UK):

Picture Title Date sold Price
Applause Unicorn Soft Toy Plush Bag 05/2019 £ 1,75
2 X White Pink Pony Horse Unicorn 05/2019 £ 6,99

Russ Berrie forum (32 comments)

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Brandy - June 2, 2019

hello,I am trying to find information on an old vintage Russ Berrie tabby cat. I found a larger version K-50 or no 351. There is also a smaller version of that cat, and I believe that number is 7607. I am trying to find the production date, and cant find anything about this cat. Any help is appreciated.
►reply: Hmmm... no idea! You could try and search for Russ Berrie Tabby to see if you can find yours.

Jordan - May 11, 2019

Hi my fiance had a large dog with a love heart in its mouth she bought in the early 2000’s unfortunately it was destroyed in a fire since then we managed to find a small version at a car boot but even online i cant find either the small or large version the small versions product number is 99086 if that helps any help will be greatly appreciated
►reply: Difficult to find! Keep looking for a Russ Berrie dog and hopefully one will show up one day...

Claudia - May 3, 2019

We bought a green caterpillar for my son while in New Zealand in 2007 we now live in Paraguay (South America), and wondering if they still sell them anywhere.
►reply: Ah, you mean 'Mili The Caterpillar' :-) Check this page: Russ Berrie Caterpillar for listings on eBay or if you prefer, you can also buy one on Amazon.com.

Sandy - May 2, 2019

I was a salesperson for Russ. What a great company to work for. The man was a good person and a friend to me for years. He helped me become a good salesperson, almost as good as Russ himself lol
►reply: Thanks for sharing Sandy, sounds like you learned a lot from Russ :-)

Janelle - April 17, 2019

I have been looking for a Russ Berrie Purple Bunny/Rabbit. I had got one back in 1990, the IN is 892 the name is Brucie. I would like to have another one and put the one up that I have for safe keeping. I would like some help please and thank you.
►reply: Look for Russ Berrie bunnies on this website and maybe you can find yours.

Del - March 19, 2019

I'm searching for a pair of Russ Berrie blue porcelain baby booties 'Anthony'. Any help will be greatly appreciated and I will pay a fair price plus all postage. Thank you.
►reply: Also try searching this site for Russ Berry Baby Booties.

Gayle - March 8, 2019

I am looking for a replacement Mr Snowman, for Winter Gatherings Salt and Pepper Shaker set. My husband broke Mr Snowman while putting him back in the box.Hearbroken i have had this set years.item number 33656. Would appreciate it if anyone can help.
►reply: Try this link: Russ Berrie snowman.

Terri - March 7, 2019

Hello! I searched everywhere on the Internet and can't find the Russ Berrie cow I have! It says "MOOZY" on the tag and has the nr. 495. It has a large wind up key on the side and plays "Old McDonald had a farm" AND her head slowly moves to the music! It is White with Pink and has yellow feet and ribbons on her head.Do you have any info about it? I just don't understand why I can't find it anywhere? Thank you!
►reply: I can't find anything about it either! Are you sure it's a Russ Berrie? The brand is now owned by Kid Brands, Inc.

Matthew - February 27, 2019

I am looking to replace a bear-item nr.3091 named "Canterbury"and is grey in colour, purchased in the late 1990's. I can provide pictures if needed. Any information would be much appreciated. Thank you!
►reply: Hi, have you tried searching for Russ Berry Canterbury?

Tom - February 19, 2019

I am looking to replace your 1973 Pip ducks. I have some yellow, pink, and neon green ducks. Did you ever make a larger version of this duck?
►reply: Hi there, I am not an official Russ Berrie site, sorry. I don't think they made larger versions.

Susan - January 27, 2019

Angel figurens
►reply: You can find angel figurines by searching for Russ Berrie Angels. Hope this helps!

Marta - January 19, 2019

Hello, I am looking for a teddy bear, with a pink flower in the head and another in the pink jumper. The item number on the tag is 3370Y.
►reply: Search for: Russ Berrie Bear Pink and Russ Berrie Flower, maybe you'll find them.

Lyndsey - December 12, 2018

Hello, I am looking for a stuffed mouse made by Russ Berrie. The item number on the tag is 7687. My sister lost hers, back in the 90's, when she was young. My boyfriend's childhood toy happens to be the same mouse. I am using the information on the tag of his mouse to hopefully find one for her.
►reply: You can try this link: Russ Berrie mouse or persuade your boyfriend to give her his mouse ;-)

Erika - August 26, 2018

I'm looking for the 4 angels, peace,hope,love,joy. They are holding hands, to make a circle. A large cylindrical candle goes in the center of the angel circle.
►reply: Try and search for russ berrie angel. Good luck!

Jeff - June 15, 2018

i am looking for the 26inch "jumbo size" curious george. this was made by russ berrie around 2006-2008. this was before gund, and applause had the license. i think these look the most like the original curious george, help me find one!

Joed - May 2, 2018

I am looking for Russ Berrie Luv Dog. Sparks. Sparky is a black and white Cocker Spaniel,15 cm. Grand Daughter has loved it to" Pieces" so seeking a replacement.
►reply: Also try to search for Russ Berrie Spaniel.

Rina - March 1, 2018

I am looking for item 23205 Russ Berrie Luv Dog Snaps for my grandson. He lost his, thanks
►reply: There is one for sale on eBay right now, take a look here.

Patty - February 6, 2018

I have a green turtle sitting up with the word SHY across his middle, right above his hands which are sewed together. The tag states "In your face" but the item number pulls up a completely different doll. Can you please tell where to look up the value of this particular one.

A - January 17, 2018

I am looking for a Russ plush cat I bought in 1989 to give my Mom who was in Intensive care. She loved it. When she died we kept it with her mementoes. UNFORTUNATELY someone accidentally gave it away. Sis and I were heartbroken. I am pretty sure it was Russ Number 259, and then another number 7977. I found (and have) a photo of it I found on a retail web site -- sadly it had been SOLD...
►reply: Sorry to hear this... You can try looking on this page for a Russ Berrie 259.

Irka - May 28, 2017

I've had a charisma blue scented unicorn for practically my whole life- it obviously has almost completely lost its scent nowadays and if anyone knows where I could find this jasmine-like scent or ANYTHING SIMILAR, pleeeeease tell me!!!!
►reply: No idea! That will be difficult... Either try and find another unicorn or buy a newer scented russ berrie.

Marsha - May 10, 2015

I found a teddy bear in storage. I remember seeing it in my deceased mom's home in the 1970s. It is approx. 25 inches and in perfect condition. The label says: Bennington machine washable, Russ Berrie

- March 21, 2015

I am looking for a White stuffed russ berrie cat. It has brown eyes, a small pink nose, and a plaid bow. I got it from a hospital gift shop in the late 90's. I found a grey one with a tag that says Frisky.

Lisa - December 14, 2014

I recently purchased a Russ Berrie and Company Rabbit / Bunny at an estate sale. It looks vintage, but I can't seem locate anything like it online. It's tan and white, with white fur between it's ears, black plastic eyes, red plastic nose and is holding a blue egg / ball. It was made in Korea and the tag reads (Pa Reg. No. 259, Maine No. 76, Mass. No. 200). Any information that you can provide would be greatly appreciated.
►reply: If it's an egg it could be a Russ Berrie easter rabbit. Check Google images if you can find yours.

Debbie - November 11, 2014

looking for a russ berrie bear that is tan in color is about 11" tall has a leather like nose with the name Honey on the tag perhaps made around 1983 thanks
►reply: Do you mean this bear?

Sarah - July 29, 2014

Looking for another russ Berrie dog puppet named "Spot".I have had first one for 27yrs and he's well loved.
►reply: Have you tried searching for: Russ Berrie Spot?

Pj - February 16, 2014

Can anyone tell me anything about a Russ Berrie "Harrison" Volkswagen bear,12"tall,dark blue jumper with vw motif,approx year of manufacture and if possible cost at manufacture/present? Someone said this bear was a rarity? .. Many thanks.
►reply: Nice bear, but I don't know if it's rare. One was sold on eBay UK for around 6 GBP last month.

Hans - November 30, 2013

i have 90 pc of russ berrie charisma unicorn all are factori sealed and never opend. Also 1 Kermit the broker mint with all tags. What ar they Worth to a collector?
►reply: One Charisma was sold for 21 USD last month, but used and without box. Can't compare because this was the only one. Try and sell one on eBay to see how much it can fetch. The Kermit I don't know.

Philip - June 17, 2013

could you please give me some information i have been given a yomiko patient number 259 item number 7976 could you tell me how old it is and has it any value

Julia - March 12, 2013

could someone tell me the year the Russ Baby Love victoria series #1622 was made they look like babies with christeing gowns on

Alexandra - February 28, 2013

Searching for a Russ Berrie vintage stuffed pink animal (chick or duck) named PIP made in 1973.

Bryony - February 19, 2013

I am looking for any information on two Russ Berrie toys, Tippy bear item number 7499 and Dinkie Dog item number 344
►reply: Cannot find a lot of info on them. Made in China, not worth much I'm afraid. Dinkie Dog around 10 GBP, Tippy bear maybe a few quid.

Terri - December 6, 2010

In 1980 I Purchased the entire set of Little Woman Dolls produced by the Russ Berrie Company. These dolls have never been displayed or played with and are still in their original boxes. I have looked high and low to find more but to no avail. Even Ebay only has a scattered few here and there but without certificates or boxes. I cannot find any information about the dolls or if there worth has increased in any manner. I suspect at one time the Avon Company acquired the rights to the dolls but am not positive about that. Can someone please tell me if these dolls are out of circulation and if so, how many were made. They were manufactured in Taiwan R.O.C. and have the style numbers as 1626. 1627, 1628, and 1629. Thank you.