See 'n Say is an educational toy produced by Mattel in 1965 after the success of its (talking) Chatty Cathy doll.

It was the first Mattel talking toy that allowed kids to choose the exact phrase they wanted to hear by adjusting a pointer on the toy's face to a certain item and pulling the "chatty ring."

The Farmer Says See 'n Say made animal sounds when a pointer shaped like a miniature farmer was aimed at pictures of animals on its dial. For example, when pointed at an image of a duck, the phrase "This is a duck... quack, quack, quack" was heard. Likewise, the Bee Says See 'n Say recited different letters of the alphabet ("G...Girl") when its bee-shaped pointer was aimed at them.

Unlike other toys, the original See 'n Says required no batteries. Instead, sound was produced by a simple low-fidelity phonograph record driven by a metal coil wound by pulling the toy's string. This was the same mechanism used in Chatty Cathy dolls.

See N Say value and price guide

What's your 'See N Say' worth? Here are some recently sold items (UK).

Picture Title Date Sold for
Mattel Dr Seuss Super 1970 Horton 1970s Mattel Dr Seuss Super 1970 Horton 1970s 10/2019 £78.15
1965 Mattel Baby Say N See Talks Eyes 1965 Mattel Baby Say N See Talks Eyes 09/2019 £39.08
Mattel 1965 Baby Say N See Talking Eye Mattel 1965 Baby Say N See Talking Eye 10/2019 £39.07
Toy Story Movie Accurate Disney Pixar Toy Story Movie Accurate Disney Pixar 10/2019 £45.00
Whoo Says Owl 1996 Mattel Educational Whoo Says Owl 1996 Mattel Educational 10/2019 £39.99

See all sold items for more prices.

See N Say forum

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Comments (2)
Anonymous - September 6, 2019
I have a mini blue farmer seensay. I can let it go for $50.00
OK, thanks. If another visitor is interested, I'll let you know.
Mac - January 7, 2018
I'm looking for see n say "farmer says" and "Alphabet from 1969-1971. If you have one you want to sell, contact me at [email not visible]
If someone has one for sale, leave a message here and the webmaster will forward it.